Inbound Strategies

Does your business use Facebook to generate leads? Be careful that landing pages are relevant and of high quality. Always with the aim of improving the experience of its users, the social network of Mark Zuckerberg enters the war against the dubious landing pages. Digital media trend offers you an overview of upcoming changes and methods to avoid that your posts, destined for the acquisition of leads, fall into the oblivion of Facebook... Strengthening the fight against bad content As of August 2016, Facebook has decided to fight links to top titles and disappointing destinations. You know, these titles promise to reveal an incredible discovery, a secret that few people know or to see a video that will change your life. In the end, you come across a content that is not exceptional, but that allowed the page to increase visits to its site and commitment to its publication... A year later, the social network is stepping up its fight and this time, hunting for low-quality la

On a web page, Meta descriptions are one of the first components indexed by search engines. Summarize the topic on the page. It is therefore important for your SEO but also to attract qualified visitors! So, how to optimize this tag for it to place you in the first pages of Google, while interesting users? Focus on building a Meta tag description The Meta description tag presents, in less than 160 characters, a brief description of the web page that a user wants to consult. This short description appears, under the title, in the summary that appears in the results offered by the search engines. Its importance for your SEO The Meta description tag influences your SEO on 2 levels. First, Google takes into account its content to understand the subject of your article. It also analyzes the semantics used in writing to determine which queries you position. Then, you know that the more a link is visited, the more likely it is to go back in the result pages. As soon as your Me

Destination pages are fundamental elements of your Inbound Marketing strategy. This is the page to which the user is directed when he clicks on a link. It is therefore strategic to turn a contact, which shows interest in your business, lead. Social networks are a great way to target your buyer’s persona to attract them to your landing pages. Facebook knows it and also offers several advertising formats that help you gather the details of potential customers. But as this news shows us, if the social network puts at your disposal the necessary to attract prospects, it will prevent you from doing it at any price. And that's good! You know why? To be effective, a landing page must be clear, focus on a single offer, provide essential information about your services and convince the user of the quality of your business. A landing page with low quality content or advertisements that divert the main message is very unlikely to convert a user. Moreover, it gives a very bad image o

Internet users are more and more demanding: they want to be able to quickly consult a web page. If this imperative of loading time had mostly tended to end up in the e-commerce sector, it now concerns all areas of activity. Even yours! A site that takes a long time to appear makes people flee, and even more mobile users. Result: your bounce rate explodes. To understand the importance of loading time on this indicator, Digital media trend looked at Google's latest study on the subject. Loading speed and bounce rate Mobile navigation is becoming more and more popular. It now accounts for more than 50% of global internet traffic. However, conversion rates from mobile devices are still lower than those generated on desktop. In January 2017, Google conducted a study on the loading time of a web page on mobile. More than 900,000 websites in 126 countries were analyzed using an Android emulator (Nexus 5). This survey shows that after 3 seconds of waiting, more than half