Meta description: how to optimize

On a web page, Meta descriptions are one of the first components indexed by search engines. Summarize the topic on the page. It is therefore important for your SEO but also to attract qualified visitors!

So, how to optimize this tag for it to place you in the first pages of Google, while interesting users?

Focus on building a Meta tag description

The Meta description tag presents, in less than 160 characters, a brief description of the web page that a user wants to consult. This short description appears, under the title, in the summary that appears in the results offered by the search engines.

Its importance for your SEO

The Meta description tag influences your SEO on 2 levels. First, Google takes into account its content to understand the subject of your article. It also analyzes the semantics used in writing to determine which queries you position.

Then, you know that the more a link is visited, the more likely it is to go back in the result pages. As soon as your Meta description tag is attractive and seduces users, they will be inclined to click on your link. In the long run, this practice allows you to improve your click rate ... and therefore you’re SEO.

How to optimize it?

Given its importance to your visibility in search engines, here are 7 key elements to optimize your Meta description:

1. The length

In order for your text to be fully displayed in the search engine results page, do not exceed 160 characters. If your sentence is cut, you risk losing in impact. Short, but punchy!

2. The keyword

You certainly have a word or key phrase on your page. To optimize your SEO, this keyword must be integrated into your Meta description. Of course, it must be in a natural way, in a captivating sentence.

3. Seduction

The text of the Meta description tag should match the content of your web page, while avoiding repeating what is mentioned in the title tag. Its asset: bring an element that will convince the user to click.

Make sure to answer the question he may ask (via the request he made and therefore, on which you will be positioned).

4. The verbiage

Your description should make sense, avoid long lists of keywords or enumerations. We respect the basics of French grammar: a subject, a verb and a complement. We forget the adverbs and the words of connection, to think synthetic.

5. The call-to-action

The big forgotten Meta description tag is often the call-to-action. Yet it fits perfectly in this little summary. Of course, you only have 160 characters to convince people, but in one sentence, you can synthesize your idea. This leaves you room to offer the user to learn more, take advantage of an offer, download a white paper ... with a call-to-action.

At the end of your meta-description, do not hesitate to write: click on the link, download now, discover it here, order now, etc.

6. The authentic

Your Meta descriptions must be unique. By systematically writing the same description for several pages, Google can estimate that it is duplicate content, you will be penalized.

The purpose of this short text is to briefly introduce your content. So there is no point in using the same Meta description everywhere. A user who arrives on a page that has nothing to do with the description he just read will leave the site immediately.

7. Readability

If you need to catch the attention of Internet users, be careful not to use wacky methods such as the misuse of words in capital letters, special characters, smileys, etc. A Meta description difficult to read or that gives the impression to the prospect to be shouted on it is eliminatory! Not to mention that Google can also penalize you. If you want more detail please click here: Digital marketing training in Lahore