What is the impact of loading time on the bounce rate?


Internet users are more and more demanding: they want to be able to quickly consult a web page. If this imperative of loading time had mostly tended to end up in the e-commerce sector, it now concerns all areas of activity. Even yours!
A site that takes a long time to appear makes people flee, and even more mobile users. Result: your bounce rate explodes.
To understand the importance of loading time on this indicator, Digital media trend looked at Google's latest study on the subject.

Loading speed and bounce rate
Mobile navigation is becoming more and more popular. It now accounts for more than 50% of global internet traffic. However, conversion rates from mobile devices are still lower than those generated on desktop.
In January 2017, Google conducted a study on the loading time of a web page on mobile. More than 900,000 websites in 126 countries were analyzed using an Android emulator (Nexus 5).
This survey shows that after 3 seconds of waiting, more than half of mobile users (53%) leave a page if it is not fully loaded.
What is paradoxical is that the study specifies that the average loading time of a mobile page is currently 22 seconds ... Moreover, for 70% of the pages analyzed, the visual content above the zone of floatation is displayed in 7 seconds. It takes another 10 seconds to load it in full.
The elements that influence the loading time
The study specifies that the loading time varies according to the size of the page. 70% of the pages studied by Google weighed more than 1 MB, among which: 36% more than 2 MB and 12% more than 4 MB. Which is much too much? You should know that a page of 1.4 MB, on mobile, is loaded in about 7 seconds. According to the data cited above, this means that these pages increase by 106% their bounce rate.
To overcome this problem, it is essential to compress the size of the images, which some sectors of activity such as automotive or new technologies have understood.
Google shows that if 30% of the pages analyzed were devoted to this good practice, they would save 250KB of load. Precious seconds that would reduce the bounce rate!

Test your site
The search engine recalls that to provide smooth and fast mobile browsing, companies must create a site “mobile first “. In other words: a site entirely designed to display on smartphone and tablet.
This means that the size of a page must not exceed 500 KB. All content must be displayed in less than 3 seconds, beyond this time, the bounce rate will be important. For the mobile, think of reducing the number of images, videos and other media not necessary, which weigh down the site. Also limit the number of links: choose a simple menu that offers the most consulted links.
Want to know the performance of your mobile website? Google offers you the Test My Site tool. Enter your URL and enjoy a complete diagnosis. The tool gives you a score out of 100 regarding the display on the different terminals.
If average score, Google offers tips to improve your loading speed, to reduce your bounce rate. Let's not forget that beyond the user experience, the loading time of the pages is also a major element in the eyes of Google to position you in the search engine.For more detail and get digital marketing services: Digital Marketing Services in Lahore
Digital Marketing Services in Lahore


Comments

Post a Comment

Popular posts from this blog

Inbound Marketing: 5 reasons to go to guest-blogging

Image
The Inbound Marketing approach is based on the principle of bringing the customers to you. To do this, you need to boost your visibility with a qualified target. To achieve this, you know that it means producing content. However, if publishing on your business blog is effective, sharing a forum on a reference blog in your field is also very relevant. As well as welcoming an expert from your sector ... This practice is called "guest-blogging". To better understand this strategy and make you aware of its interest, we propose 5 reasons to put you to guest-blogging as part of your Inbound Marketing strategy! The principle of guest-blogging Guest-blogging translates into the writing of content by an external blogger. In general, he is a professional expert in his field of activity. You can be this expert and post on another blog, or host an important author. For the performance of your Inbound Marketing, we recommend that you choose the two solutions! Using this me...
Read more

Meta description: how to optimize

Image
On a web page, Meta descriptions are one of the first components indexed by search engines. Summarize the topic on the page. It is therefore important for your SEO but also to attract qualified visitors! So, how to optimize this tag for it to place you in the first pages of Google, while interesting users? Focus on building a Meta tag description The Meta description tag presents, in less than 160 characters, a brief description of the web page that a user wants to consult. This short description appears, under the title, in the summary that appears in the results offered by the search engines. Its importance for your SEO The Meta description tag influences your SEO on 2 levels. First, Google takes into account its content to understand the subject of your article. It also analyzes the semantics used in writing to determine which queries you position. Then, you know that the more a link is visited, the more likely it is to go back in the result pages. As soon as your Me...
Read more