Facebook says stop at low quality landing pages!


Does your business use Facebook to generate leads? Be careful that landing pages are relevant and of high quality. Always with the aim of improving the experience of its users, the social network of Mark Zuckerberg enters the war against the dubious landing pages.
Digital media trend offers you an overview of upcoming changes and methods to avoid that your posts, destined for the acquisition of leads, fall into the oblivion of Facebook...

Strengthening the fight against bad content
As of August 2016, Facebook has decided to fight links to top titles and disappointing destinations. You know, these titles promise to reveal an incredible discovery, a secret that few people know or to see a video that will change your life. In the end, you come across a content that is not exceptional, but that allowed the page to increase visits to its site and commitment to its publication...
A year later, the social network is stepping up its fight and this time, hunting for low-quality landing pages. To achieve this, artificial intelligence has been introduced in the ranking algorithm, News Feed.
Among the destinations to ban, we now find ads that take us to pages called "spammy", but also links to false ads, vulgar and shocking. A similar fight is currently being conducted by Google.
The false information, are also in the cross hairs of Facebook. Like low quality landing pages, they are identified, and then gradually eradicated from the social network in favor of quality content that is highlighted.

An important fight for Facebook's revenue
If Facebook has made a point of fighting against this poor quality content, it is to maintain the confidence gained with the Internet users, but also to continue to secure its income.
Indeed, each time a user clicks on the link of a Facebook Ads, the social network earns money. Ultimately, if users see only poor quality content, even vulgar, they will stop clicking. A drop in traffic on the social network and advertising revenue is therefore to be feared.
To encourage users to stay in their session long enough and continue to share links, Facebook has chosen to better control ads.
Digital Marketing Agency in Lahore



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